6 Strategies to Get More TikTok Followers: A Comprehensive Guide

TikTok is no longer the app for fun and games, it’s so much more than it used to be. The app used to be a platform for pre-teen dances and housed a plethora of high-school prank videos. But now, it’s a place for millennials and Gen Z to connect and grow. Users use TikTok to find products and services to buy, from boots to real estate agents. This is why brands must get more followers on TikTok to tap into the audience of potential customers. TikTok works simply, the more followers you get, the higher your views and engagement. The app then focuses on showing your videos to more people so you can continue the cycle of getting new followers. These six tips will help you get more followers on TikTok in a flash, faster than you can post a dance challenge.

Top 6 Tips to Get More TikTok Followers

1. Use an App

You can use apps like Celebian to purchase TikTok followers here. Apps often help you get a kickstart to your TikTok career. There are various packages and you can either purchase a small number of followers for a slight boost, or a large number of followers to really get your account out there. People are buying likes and followers on every app, and you should too if you want to go viral on TikTok. Buying followers is just another way to boost your account just like targeted ads on TikTok.

2. Define Your Targeted TikTok Audience

You can definitely create videos with a broad appeal, hoping that everyone will like your content, but it won’t be easy. There’s too much competition when it comes to broader content, so it’s easier to focus on your targeted audience. You can make TikToks about topics you find most interesting to show your passion and personal interests. TikToks about topics you know a lot about take lesser energy, time, and resources compared to other kinds of TikToks.

On the other hand comes the business side of TikTok, where you need to create content specifically with future customers in mine. For brands, getting more TikTok followers is a part of the journey through the marketing funnel, not an end goal. So, this point is all about conducting your research to the portions of TikTok your target audience uses. For example, if you sell beverages, a comedy skit about how your beverage is better would be a suitable TikTok. You need to identify the problems, goals, interests, and preferences of your target audience to create the best TikTok strategies.

3. Review Your Competition

Your industry likely has a lot of TikTokers promoting their products or services. Take a look into what other successful brands are doing to grow a following on TikTok, and take inspiration, but don’t copy them. You can do this easily by entering terms related to your industry in the search bar on TikTok and observing what other accounts post about them.

For example, if you are a gym trainer and you know that running form is a big problem for most of your clients. You can create videos on improving run form and looking at what other personal trainers are posting about it. You can take inspiration for the specific hashtags used or the aesthetic of these training videos.

4. Harness the Power of TikTok Trends

Existing trends are an easy wave to ride when you’re looking to gain more engagement and exposure. A lot of TikTok users are looking for fresh content on existing trends, which you can give them. Most common TikTok trends are dances, challenges, or video styles. You can join the trend and use a specific hashtag to get more users to view your content. If you need more clarity on TikTok trends, you can look up TikTok’s trending page. You can click on a specific trend and analyze it carefully. Joining a trend makes your brand gain credibility and authenticity, which TikTokers seek like finding new brands to shop from.

5. Educate Your Audience

TikTok is no longer just for fun filters and audios, people are looking for real information when they scroll through the app. For example, most people get their daily news stories from social media nowadays. Another example would be that Finance TikTok grew by 255% in 2021, because people were looing for information on generating passive income and investing.

Your audience will likely want to gain knowledge about something on TikTok, and no one wants to spend hours on an app without learning anything. For example, if you run a hardware company, you could create a TikTok about repairing drywall holes. The more helpful, informative, and genuine your TikToks are, the higher your follower count will be.

6. Make the Most of TikTok Challenges

Challenges are a part of trends on TikTok, but you can harness it to grow your image on the app. You can do a fun dance, test your products against others in the market, partake in a truth or dare game, or ask your followers to do something. You can even create your own challenges on TikTok to gain popularity through comments and duets. For example, if you are associated with a gym, you can come up with an exercise challenge for your followers.

The Bottom Line: Get More Followers on TikTok

We hope this blog helped you understand how to grow your follower base on TikTok. But, another important point to note is that you need to have a goal in mind for how many followers you want on TikTok. It is crucial to set a specific and realistic goal for how many TikTokers you want to attract to your page and work towards that goal. Another tip to note is that having thousands of followers won’t help if they can’t become potential customers.

TikTok is the best place for you to find new customers or clients, and the best path to more engagement is through gaining new followers.